Four commitments behind every article
Every article here is built on four commitments. Being straight about who wrote it. Sourcing every behavioral and physiological claim. Having a licensed clinician check it before it goes live. And going back to fix it when the science moves.
Who writes our articles
Every article carries a real name, a real role and a link to a page where you can verify that person’s background. Our articles are written by Will Moore, who founded Moore Momentum and has spent decades studying and applying behavioral science, gamification and habit formation.
He is not a physician, psychiatrist or licensed therapist, and we state this clearly on every article rather than leaving you to guess. What he brings is decades of practical experience in personal development, entrepreneurship and building the Moore Momentum System. What he does not bring is a clinical license, which is why nothing touching physical health, mental health or physiology publishes without independent medical review.
How we choose and verify sources
If a claim about human behavior, neurobiology, stress physiology or wellness has no published research behind it, it does not go on the site. The self-help industry is full of pseudoscience and we refuse to add to it. When a claim fails our check we delete it rather than soften it, because a vaguer version of an unsupported claim is still unsupported.
We cite peer-reviewed research indexed in PubMed, work reachable through a DOI, government health bodies such as the CDC, NIH and WHO, and clinical guidelines from recognized professional medical and psychological societies. We do not cite competitor self-help blogs, forums, Wikipedia or unverified biohacking influencers.
Links go directly to the study itself, never to another blog that mentions the study. Anchor text tells you exactly what you are about to open, so you know whether it is a large-scale meta-analysis or a small pilot before you click. We prefer research from the last ten years, and where we cite foundational older research the year appears in the sentence.
Medical Review Before Publication
Any article that describes a physiological mechanism such as dopamine pathways or the cortisol stress response, names a physical or mental health condition, makes a safety statement or discusses a wellness protocol is reviewed by Ayman Shafique, PharmD, a licensed pharmacist, before it publishes. She checks that each claim matches the study behind it, that contraindications are complete, and that nothing describes a productivity or habit-building tool as a medical or psychiatric treatment for a disease.
She has the authority to stop an article from publishing, and that decision cannot be overturned by anyone on the commercial side of the business.
Keeping our content current
Behavioral science and health information decay quietly. Guidelines change, new studies contradict old ones, and our understanding of mental and physical health evolves.
Every clinical, psychological or wellness-related article on this site goes back through review at least once a year. It comes back sooner when new research changes the picture, when a professional body updates its guidance, or when a reader tells us something looks wrong.
What the dates on our articles mean
- Published
- The day the article first went live in its original form.
- Medically reviewed
- The most recent day a licensed clinician checked it. This date changes only when a new review is completed.
- Last updated
- The most recent day anything changed, including new research, corrected figures or clearer wording.
Every article also carries a revision history at the foot of the page, so you can see what changed and when.
Corrections and reader feedback
We get things wrong sometimes, and we would rather fix it in the open. If you spot an error, email will@mooremomentum.comwith the article and the claim. We check it against the source, correct it if you are right, and log the change in the article history. We do not quietly delete a claim and pretend it was never there.
What we do not publish
- Any claim that a habit-building app, gamified system or personal development framework cures, treats or reverses a named medical or mental health condition.
- Any suggestion that the Moore Momentum System replaces prescribed medical treatment, psychiatric care or professional therapy.
- Diagnostic or clinical protocol advice presented as personal medical instruction.
- Customer testimonials used as standalone evidence of a clinical, medical or psychiatric outcome.
- Statistics with no traceable origin.
Our Position On AI
We use AI tools to help with research, drafting and checking our work. AI never has the final say. Every article is read, checked and approved by Will Moore before it publishes, and he is responsible for every word under his name. Every source is opened and verified by a person, not taken on trust from an AI tool. Any article that touches health is also reviewed by a named human clinician, and her name and review date appear only once that review is done.